Our Approach
We believe the best opportunities are rarely found through volume. They are found through relationships, market intelligence and a clear understanding of what investors are actually looking for.
Private Source takes a selective approach to origination, focusing on opportunities that align with defined investment strategies rather than distributing available inventory.
Sonia Kifaji
OUR FOUNDER
With over a decade of experience across private banking and asset management, Sonia Kifaji has worked closely with family offices, private banks and institutional investors across Switzerland and Middle East.
She founded Private Source with a clear conviction: investment origination should begin with the investor’s strategy, not with available inventory.
Through Private Source, she focuses on identifying and connecting investors with selected opportunities across real assets, hospitality and private markets, combining market intelligence, direct relationships and a highly selective approach to origination.
Based in Geneva, operating across European and Middle East.
Share Your Opportunity
Every Project Deserves a Voice
Submit
Share your opportunity and key transaction parameters confidentially at: deals@privatesource.ch
Assess
We review the opportunity, investment rationale and potential fit with our investor network.
Connect
Where there is alignment, we introduce the opportunity selectively to relevant investors.
Confidential
Information is handled discreetly and shared only with selected counterparties.
Our Values
Discretion
Confidentiality is embedded throughout our approach.
Alignment
Every search starts with the investor’s mandate and objectives.
Selectivity
We focus on relevance, not volume.
What Are You
Looking to Acquire?
Share your investment criteria with Private Source. We identify and selectively source opportunities aligned with your strategy across European real estate, hotels and private markets.
